Fall In for the new trend of Army Green. Call it olive, moss, or army, this fresh neutral tone will spruce up any product assortment! We can’t get enough of these green hues.
Terrific new idea for a tote bag made of cork. It has a soft feeling and slight flecks of metallic running in the background
We saw it at retail at style and trend setting Anthropology and decided it was a great idea. Why should they have all the fun! Let us design and produce some with your logo on it. Find it here:
Ever wished you could amaze a customer with the perfect product? A product so perfect that they didn’t even know it existed? Creative and innovative promotional products are a sure way to wow and impress your customers. In order to help you think outside of the box, we compiled a list of promotional product ideas that will help you give every customer what they’re really looking for.
1. Unexpected Giveaways As everyone knows, interesting promo products are a sure way to attract consumers. No one wants to receive a pen when they could be given something fun and different instead! So, how do you do it? Finding unpredictable products takes some time and research-- you shouldn’t expect to find them on the front page of a website. Be sure to think creatively when brainstorming product ideas, and don’t stop thinking. No, settling for a different colored pen is not an option this time!
2. Thoughtful Items
Customers want to know that you care about their interests before they attend your event, so show them you do! Items such as lip balm and water bottles are always great choices to supplement your tradeshow-- water bottles especially if you’re hosting a 5k race or tennis match. Items like these prove that your company is prepared for the event, and cares about their customers.
3. Useful Items
When a customer is given an item with a high perceived value, they’re going to want to keep it. Additionally, customers are going to be motivated to keep a product if it is useful to them in their everyday life. For example, nice sunglasses, a USB port, earphones, or portable speakers are most likely to be kept past the date of your event. High quality pens are also a good idea, as the customer will choose to keep it over a cheaper one from a different brand.
4. Well Made Items
Customers aren’t going to want to show off their product to those around them unless it’s well made. Every time people look at your tote bag or expensive water bottle, they’re definitely going to notice the logo on the side of it. The more often your company decides to do a giveaway, your company gets shown off.
Customers tend to trust the brands that they know and love, especially when these brands have a reputation of being high quality. For example, customers tend to trust the Camelbak waterbottle more than any other brand because of its reputation for durability, Choosing such products will lead to better reactions of your company
The first day of July seems like the ideal time to give you our list of the perfect picnic promo products for you to add your logo!
1. A cozy blanket is the first stop to a great outdoor adventure. It will keep you warm on your journey with its soft fleece lining. Once you open it up it has a water resistant side to keep everyone's backside dry. Bonus - this one doubles as a seat cushion too. Diamond quilting, full zipper, comfortable shoulder straps and a front pocket make it even more likely to be used and showcase your brand
2. Stay charged on the road with a dual port car charger. It will guarantee you can keep Spotify, Audible and WAZE flowing! With two ports, it may just reduce the backseat fighting!
3. An insulated cooler will help you travelers stay hydrated and nourished and prevent stops at potentially unsavory rest stops. Don't let anyone get hangry on your watch!
4. Fun inflatable lounger will make you the envy of everyone at the beach. This lounger inflates easily - no lung power required. Nice LARGE area for your logo - too! Get them while it is HOT and they will make your brand COOL.
5. Adult coloring books are calming minds everywhere - let people doodle awhile on your logo and other brand images. Totally custom books available.
6. Don't forget to stay hydrated. This eco friendly and reusable flask makes pack in/pack out advice. No glass or cans to lug around. Fill it, "drain" it, fold it and stow it! How easy is that!?
This summer a lot of people will be hitting the road. Make sure they take your logo with them!
Apparel products are one of the most popular branded items and one that requires distributors to say on top of trends in order to be a great consultant to clients. In addition to extensive shopping (!) we are always checking fashion blogs, our favorite Instagram stars and watching pop culture icons to stay on the forefront. Here is what we predict - look for retro styles to make a comeback strong as well as an emphasis on patterns and textures and new spins on old favorites.
DAD HATS: just in time for Father's day next month - dad hats is an unstructured cotton or canvas baseball cap that has a slightly curved bill and a strap back. Guess who is wearing them now? Counter culture hipsters, college kids, skateboarders, major celebrities are donning the formerly un-hip hats.
HEATHERED GARMENTS: Heather is a movie and it also refers to interwoven yards of mixed colors that produce flecks of alternating color. We have been seeing lots of heathered fabric apparel pieces including polo shirts, t-shirts and fleece. It had interest to apparel but in a subtle way that won't compete with your logo.
DENIM AND FLANNEL WOVEN SHIRTS: Cotton based denim and flannel woven shirts are important components of many retail collections headed into 2017. Denim and flannel woven shirts are available in short and long sleeve and in lighter weight, sleeker styles are great if your brand wants to project a youthful image or court a millennial generation audience
CAMO ACCENTS: Camouflage - pattered apparel is a trend that is likely to stay strong into 2018. Camo conveys an outdoorsy image with country-cool appeal. Caps with mesh back and camouflage fronts and camo accents in ladies apparel will hit the target! (What's a blog post without at least one pun?)
Food and Wine magazine recently did an exhaustive research study of the best corkscrews. Their gear guide texted 15 different styles of cork pullers to rate each one. There are different openers for each purpose and the good news is that we can add your logo to any and all of them!
The results told the Benefit Marketing Brand Advisors something our customers have told us. The classic waiter style double hinged style opener is still the best one on the market for today's consumer. It is the best quality, most foolproof design to pull a cork from the bottle so it remains fully intact and un damaged. This is important because no one wants to drink a glass of wine laced with small pieces of cork. It is also costly for restaurants as generally, if the cork isn't pulled intact, the restaurant cannot sell the bottle and will lose money. The double hinge style eases the cork out of the bottle with a smooth two step process easy for the most inexperienced server.
The smooth double prong style with no worm was awarded best for bottles with brittle corks such as the ones on older library wines. This ahso style which also available and we can add your brand to the handle!
The pricey Code 38 model is the most elite brand of opener that is a pleasure to use and will last for a lifetime or uses. This is an excellent choice for your beverage service manager or a sommelier gift.
Considering adding branded wine openers to your restaurant, winery or shop? Let us know how we can help. We are the experts.
Here is the link to the full review if you want to give it a read.
Photo courtesy of Food and Wine magazine
As Spring arrives in cities and towns all over the United States, people are emerging from their cozy spots by the fireplace to venture to the farmers market, picnics, parks and outdoor festivals. The laminated market tote is a perfect accompaniment for all of these activities and more. This tote is made from earth friendly jute and comfortable leather handles. Generously sized at 18" tall by 13" wide and 8" deep it will make a stylish and strong catchall and be used daily. It is laminated on the inside to remain water resistant in case the fresh spring asparagus is still wet from the market. It will look beautiful with your brand on it. Call us.
Made in the USA is not just a campaign issue or a personal preference it is a time honored tradition. Quality manufacturing can still be found in many small and large plants all over the United States. There are many options to support American workers in US manufacturing and production facilities. The advantages are that the production times are faster, the transit time is faster (4-5 days from coast to coast) as opposed to 1 month from China or 3 months from India. In a globalized marketplace it is nice to have many options for production based on client needs! Call Benefit Marketing for Made in the USA apparel options and many other products! We even have a number of options made right here in California for our West Coast homies.
As 2016 comes to a close we want to reflect on some of the top trends in promotional products in 2016. We have rounded up our favorite trends from the past 12 months!.
A very popular category for promotional products is pet products. Leashes and collars for dogs are always popular but this year they exploded along with dog branded neckerchiefs and small packages of dog treats. New to the line are dog raincoats, collapsible bowls and cat collars. Pet owners want to show off their favorite brands while out and about with Princess and Fido.
For people, trucker hats continue to steal the show. They offer wide variety of color combinations and logo possibilities. Beanies have come into greater popularity as people have been wearing them year round for a stylish and trendy look. There are many ways to brand both trucker hats and beanies to update the logo look.
Along with stylish and modern headwear, puffy vests remained a mainstay for clients to add their logo. These are not your daddy's puffy vest as they are made with performance materials so it is flattering to wearers and adds style but doesn't add any extra puff!
Our top product was the metal canteen style water bottles that are lined in copper. They keep hot beverages toasty for up to 8 hours and cold beverages chilled for up to 12. This reusable bottle is a sleek and sexy game changer. IT looks great and people are thrilled to use it all the while advertising for your business. Capable of a full wrap imprint or a full color imprint it was the top product of 2016.
ALl of these products will likely remain popular throughout the new year! The Benefit Marketing team is hitting the trade and gift shows in January 2017 and we are looking forward to forecasting what the hits will be in the new year! Stay tuned to us so you can stay in tune with the trends!
On Pack Neckers are a funny name to describe a gift. It is a way to package a gift with a bottle. The gift can be packaged in a number of creative ways but it always attached to the bottle of wine - usually around the neck. It entices the consumer to purchase it and it stimulate sales for the wine.
The gift hangs from a wine bottle or spirits bottle and can take many forms. This box can hold any number of gifts including a wine bottle stopper, a small travel corkscrew or some chocolate. The diecut window shows the consumer exactly what is inside. Not additional print is needed.
Another type of necker is integrated with the packaging. A compressed t-shirt makes an ideal onpack necker because it can fit over the neck of the bottle with no additional packaging needed. The marketing budget can be placed 100% into the gift without having to create separate holder. The t-shirt can be compressed into any number of shapes to create an eye catching look on the retail shelves.
Another fun and useful on pack necker is a festive holiday bow necker. For everyone who has stopped at the store on the way to a party this is an easy and perfect solution as the necker includes a bow that matches the brand colors along with a to/from gift tag. Problem solved!
Our team traveled to New York City this past month to visit the NY NOW gift show to discover trends for the season that we can translate for the promotional product marketing world. Aligning your brand with trends seen in retail is a great way to keep your promotional programs fresh.
Here is what we saw:
Tassels: Tassels found on candles, blankets, pillows and jewelry.
Fringe: fringed scarves, belts and totebags add a fun element to your branded offerings.
Velvet: touch of velvet but with a modern twist that is 2016 and not retro
Copper metal: this new metal trend may be the next brass!
Check out the slide show below and see how Benefit Marketing can help you add some life to your promotional marketing program by adding modern design trends!
A survey of retail trends for Summer 2016 has brought to light a few new and modern ways to add branding to the ever popular t-shirt. The t-shirt has been a branding billboard for decades but there are still new and different ways to add your logo in a unique way that reflects your brand and will make people will want to wear the t- shirt!
1. Custom Branded Pocket: borrowing a trend from retail brands such as True Religion and Lucky Brands - we can design and print a full color pocket and add it to you basic T. Suddenly, your T is not so basic anymore.
2. Allover Print: This method sounds like it would be in your face but it can have a very subtle look. The shirt looks as if it is made from a patterned fabric but upon closer inspection you can see that it is 100% branded.
3. Label on the Outside: Printed, woven, or embroidered labels are another new way to inject fresh branding on the ubiquitous t-shirt. In this case the label is worn on the outside of the garment - such as the hem line, the sleeve edge or even stitched at the bicep area. Extra large labels, like the ones Titleist has recently been doing look especially modern. We can help you create this look for your brand
Contact Benefit Marketing today and we can help you inject modern style into your basic shirt.
Now is a great time to take a closer look at the promotional products you are using to represent your company. Summer and Fall are traditionally busy months for tradeshows, wine tasting events, festivals and opportunities for you to introduce your company to new potential customers. Does your marketing collateral at your booth represent the story you want to tell?
Questions to ask:
1. Have you been using the same products for years and year? There are a lot of new innovations in giveaway ideas. Smart phone accessories are some of the most popular items. One blog study shows that a single mobile power bank will generate over 1000 impressions (times your logo is seen) in the course of its lifetime. Talk about money in the BANK!
2. Is your team fired up about the promotional products they are using to market the company? If your employees aren't using the products themselves, chances are they aren't too excited about distributing them - maybe they are even embarrassed to give them out.
3. New logo? This is a definite indicator that you need to change your promotional products. Don't water down your exciting new logo design and colors by using promotional products with the old logo on them. In fact, new promotional products are a great way to advertise your refreshed company design and inject some new energy and enthusiasm with your top clients as well as helping you capture new ones.
4. What's the strategy? Promotional products should directly relate to your brand. It should not only be something the recipient should use - it should be something to surprise and delight your intended audience. The product should be related to your industry AND the event you are planning to use them - such as a logo bandanna for a winery pouring at the US National Rodeo. Or, if you are sponsoring a surfing event, beach towels or surf wax are perfect products as they reflect the tone of the event. Do you have a booth at an outdoor venue this summer - an inexpensive paper fan can make you the most popular booth of the day.
Do we have you thinking yet? Consider this, did you know that promotional products are the most cost effective way to advertise your business? Take a look at the results of a recent study - it may give you the impetus to devote more of your marketing dollars to promotional products.
83% of American consumers like receiving promotional items
48% would like to receive promo items more frequently
76% could recall the advertisers name on the products they had received in the past year
52% did business with the advertiser after receiving the product.
If you are looking for ideas to revamp your promotional products, contact us! We will put a little more swagger in your swag!
Delta Marketing Group
Wood has been a mainstay in personal accessories and home décor for years. This year there is a unique twist and wood is popping up in many unusual places. Wood has a natural warmth in its various tones and can be incorporated into many promotional product campaigns.
Gorgeous wood grain water bottle keeps drinks cold for 24 hours and hot for 12 hours. Unique copper liner keeps the temperature constant. Easy to carry 16 ounce size makes a perfect backdrop for your logo.
Natural wood and eco friendly bamboo make beautiful accessories for wine related products including corkscrews, wine stoppers and bar boards.
Bamboo bar and Charcuterie boards look elegant with your logo.
Trendy useful and shapely wood power banks and be a lifesaver too.
When the power goes out - reach for wood to help you stay in touch.
Our team visited the annual Retail and Design industry tradeshow to learn more about trends in the retail world, store display and packaging. Low cost corrugated store displays leave room in the budget to add unique elements such as die cut elements, foil print elements, LED and motion. Take a scroll through our slideshow below.
January is typically a heavy tradeshow month and 2016 was no exception. Benefit Marketing Brand Advisors found ourselves in San Francisco, Las Vegas, Atlanta and Sacramento visiting wine, gift, and promotional product industry shows. We walked the aisles - got lost more than once - searching for the latest trends in our industry to bring them to our clients. While feeding our fitbits we sourced some amazing new ideas. Send us an email at email@example.com for a catalog of the trends we spotted!
Here's a taste of what we saw
ROSE QUARTZ AND SERENITY! For the first time in Pantone history the color of the year is plural. Two colors were chosen to represent and reflect 2016.
The colors evoke a mindset of tranquility and inner peace as the need for reassurance and security is becoming more prominent in our culture, according to the organization. Weightless and airy, like the expanse of the blue sky above us, Serenity has a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
Each color can make a striking statement on its own, but works equally well as an accent when joined with other shades or through patterning, plaids, floral prints, striping and color blocking. Variations of this hue will be seen in a variety of textures that make it appropriate year round.
The prevalent combination of Serenity and Rose Quartz also challenges some more traditional perceptions around color association.
“In many parts of the world, we are experiencing a gender blur as it relates to culture, which has in turn impacted color trends throughout all other areas of design,” said Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity; the consumers’ increased comfort with using color as a form of expression, which includes a generation that has less concern about being typecast or judged; and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
Each year’s selection process involves Pantone’s color experts sorting through new color influences, such as the entertainment industry, art collections, fashion and other areas of design.
This past week our team attended the Quickbooks Connect Conference in San Jose, California. We were wowed and inspired by engaging speakers -Jessica Alba, Brian Graser, Robert Hercovich and even OPRAH herself. In the breakout sessions we learned about solutions to issues many small businesses face including managing cash flow, payroll, social media marketing, transacting overseas wire transfers and a variety of other topics. And, we had many other opportunities to network in the delicious breakfast and lunch buffets lines as well as the candy shop, beer garden or at the evening concert featuring The Goo Goo Dolls! It was a fantastic day complete with a small tradeshow. Check out the swag!
This season, plaid is making a big comeback in the fashion world. Whether it's coats, flannels, blankets, hats, or even socks, there is wide variety of plaid options. While plaid is a generally recognized pattern in the U.S., known for it's criss-cross bands in different colors, the pattern actually originates from Scotland, where it is known as tartan.
Orginally made from wool, plaid (tartan) now comes in a variety of materials. This pattern started off as being used for Scottish kilts, and was adopted as the symbolic national dress of Scotland. Today, plaid has now made its way into fashion, and can be seen in clothing items, blankets, hats, and more. Many desginers such as Burberry, Tory Burch, and Coach all incorporate plaid into their handbags, scarves, and shoes, and use a variety of band sizes and colors when designing plaid items. Plaid is a timeless pattern that will not only keep you warm, but also keep you stylish this fall.
Adding your logo onto a timeless pattern such as plaid will keep your brand fresh.
Benefit Marketing brand advisors share insights and observations on the world of brand marketing.