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Give Name Brands a Shot

9/3/2014

 
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Co-branding: an interesting marketing tactic done by aligning your brand with another brand that has a great reputation. At Benefit, we can put your logo on generic brands, but we also have a number of name brands available for co-branding opportunities.

Want to use apparel to promote your business? Your logo can appear on tons of clothing items from name brands like Lacoste, Nike, Calvin Klein, Kuhl, The North Face, Marmot, Spyder and more. Looking for promotional items other than clothing? Try Apple, Beats by Dre, Swiss Army, Tumi, Callaway, Cuisinart, Swarovski, Igloo, Thermos, Jawbone, and Mont Blanc, among many others.

If generic brands fit better in your marketing program and budget, you can stick with them—they’re great too! But placing your logo on a name brand that has a good reputation and high popularity can make your customers perceive your brand as one aligned with the name brand’s image and product quality. 


Source: inc.com


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