What the heck is an on pack necker?

On Pack Neckers are a funny name to describe a gift.  It is a way to package a gift with a bottle.  The gift can be packaged in a number of creative ways but it always attached to the bottle of wine - usually around the neck.  It entices the consumer to purchase it and it stimulate sales for the wine.  

 The gift hangs from a wine bottle or spirits bottle and can take many forms.  This box can hold any number of gifts including a wine bottle stopper, a small travel corkscrew or some chocolate. The diecut window shows the consumer exactly what is inside. Not additional print is needed.

Another type of necker is integrated with the packaging. A compressed t-shirt makes an ideal onpack necker because it can fit over the neck of the bottle with no additional packaging needed. The marketing budget can be placed 100% into the gift without having to create separate holder. The t-shirt can be compressed into any number of shapes to create an eye catching look on the retail shelves.

Another fun and useful on pack necker is a festive holiday bow necker. For everyone who has stopped at the store on the way to a party this is an easy and perfect solution as the necker includes a bow that matches the brand colors along with a to/from gift tag. Problem solved!