Connect
Benefit Marketing Blog
  • Blog
  • About
  • Contact

What the heck is an on pack necker?

10/22/2016

 
On Pack Neckers are a funny name to describe a gift.  It is a way to package a gift with a bottle.  The gift can be packaged in a number of creative ways but it always attached to the bottle of wine - usually around the neck.  It entices the consumer to purchase it and it stimulate sales for the wine.  

 The gift hangs from a wine bottle or spirits bottle and can take many forms.  This box can hold any number of gifts including a wine bottle stopper, a small travel corkscrew or some chocolate. The diecut window shows the consumer exactly what is inside. Not additional print is needed.
Picture
Picture
Another type of necker is integrated with the packaging. A compressed t-shirt makes an ideal onpack necker because it can fit over the neck of the bottle with no additional packaging needed. The marketing budget can be placed 100% into the gift without having to create separate holder. The t-shirt can be compressed into any number of shapes to create an eye catching look on the retail shelves.
Picture
Another fun and useful on pack necker is a festive holiday bow necker. For everyone who has stopped at the store on the way to a party this is an easy and perfect solution as the necker includes a bow that matches the brand colors along with a to/from gift tag. Problem solved!
Picture

    Author

    Benefit Marketing brand advisors share insights and observations on the world of brand marketing.

    Archives

    December 2020
    October 2018
    August 2018
    May 2018
    February 2018
    December 2017
    October 2017
    July 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    October 2016
    September 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    April 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014

    RSS Feed

Powered by Create your own unique website with customizable templates.