Stand Out in a Crowd

Off-site tasting events and trade shows can be a great way to showcase your company and engage new customers—but you have to be able to attract people to your booth in the first place.

The question is, how do you make your booth stand out in a crowd? Drab colors or the ubiquitous black table cloth with your logo on it won’t necessarily catch the customer’s eye; try adding a bright runner to the table to stand out in a sea of booths or a small tabletop banner to attract attention.  A large backdrop of a photograph of the tasting room or vineyard can also be very eye-catching.  You may also consider attractively displaying giveaway items like tote bags, corkscrews and wine bottle stoppers, on which Benefit Marketing will expertly place your logo. Quality giveaway items will always make your booth a popular stop.

Champagne house Veuve Clicquot sets a great example, if not going above and beyond. Their events are decked out with pillows, bicycles, cars, refrigerators, beach balls, and sunglasses, all in their signature bright golden yellow. Just this summer, they created a marketing campaign surrounding the ideas of the post office and hand-written mail—they held an event in New York that featured yellow mail trucks and wine sleeves that resembled mailboxes, all of which launched a national truck tour.

Check out some examples in the gallery below, and let Benefit Marketing help you create a tasting booth that matches your brand and showcases your product.