Touch and feel books were fun when we were kids - it added an extra experience to the story and made reading even more exciting. But that principle doesn't only apply to children! Adults still learn better and remember more when we have tactile experience with the material we hold and read.
This is good news for promotional marketing; the more tactile experience you add to your materials, the more your customers are likely to keep your brand in mind.
There are three different ways you can get creative with your print materials to help them stand out.
1. Texture: Aside from showing quality and creativity, utilizing different textures on promotional materials can make them more interesting and memorable. Try printing your materials on linen or glossy stock, using a soft touch coating for a plush suede feel. We can also apply a tonal aqueous coating to create subtle patterns or gloss and matte finishes.
2. Depth: Ever seen thermographic printing? Similar to engraving and embossing, it's an elegant technique for creating raised text or images that will help give your print products a beautiful, tactual effect.
3. Cuts: Just like touch and feel books, pop-up books enhance children's reading experiences. Adding some laser cut-outs or creative folding to your brochures and other print materials can make them more appealing for adults, too! Stand out in the crowd with a uniquely shaped business card.
And, that's just the beginning. Contact Benefit Marketing today to learn even more about how to add tactile appeal to your promotional products and leave a unique impression on your customers.
Source. navitor.com/blog/the-tactile-power-of-print
This is good news for promotional marketing; the more tactile experience you add to your materials, the more your customers are likely to keep your brand in mind.
There are three different ways you can get creative with your print materials to help them stand out.
1. Texture: Aside from showing quality and creativity, utilizing different textures on promotional materials can make them more interesting and memorable. Try printing your materials on linen or glossy stock, using a soft touch coating for a plush suede feel. We can also apply a tonal aqueous coating to create subtle patterns or gloss and matte finishes.
2. Depth: Ever seen thermographic printing? Similar to engraving and embossing, it's an elegant technique for creating raised text or images that will help give your print products a beautiful, tactual effect.
3. Cuts: Just like touch and feel books, pop-up books enhance children's reading experiences. Adding some laser cut-outs or creative folding to your brochures and other print materials can make them more appealing for adults, too! Stand out in the crowd with a uniquely shaped business card.
And, that's just the beginning. Contact Benefit Marketing today to learn even more about how to add tactile appeal to your promotional products and leave a unique impression on your customers.
Source. navitor.com/blog/the-tactile-power-of-print
RSS Feed
