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(Don't) Put a Cork In It

8/27/2014

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Last week we mentioned how using promotional products made of sustainable materials can benefit your business—but stainless steel isn’t the only one.

Not only is cork a fun and clever material to use in the wine industry, it’s also sustainable. It can be removed without cutting down trees because cork trees regenerate after extraction—each tree can be harvested roughly 15 times over the course of its lifetime. Cork forests in the Mediterranean also provide income for over 100,000 people.; more than half of the world’s cork is harvested in Spain and Portugal, and the trees are passed down through generations.

Benefit Marketing can get your logo printed on countless cork products, from coasters to pens to bags. The possibilities are endless!

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Sources:
USA Today
NewsUSA
Blanco County News
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Keep It Sustainable

8/21/2014

 
People, planet, profit: the triple bottom line. With social, environmental and economic issues growing more prevalent, it’s becoming increasingly important to consider sustainability in choosing materials for products.

Stainless steel is another quality option for sustainable products. It doesn’t harm people in production or handling, it’s durable, and an approximate 80% of stainless steel products are recycled at the end of their life. The replacement of non-reusable plastic products, such as water bottles, with stainless steel also helps relieve the environment of extra plastic production and waste.

Using promotional products made of sustainable materials can create an image for your brand that invites respect, trust, and eagerness to support. Here at Benefit Marketing, we can help you do that.


Source: 
Sustainable Stainless



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The Prince of Packaging

8/13/2014

 
PictureSource: hodinkee.com
Louis Vuitton: iconic, luxury brand of fine handbags, shoes and other accessories, right? Today, yes. But in 19th century France, the young man himself had a somewhat different reputation.

At the age of 13, he ran away from home and traveled nearly 300 miles on foot from his hometown to Paris, where he met widely-respected box maker and packer Monsieur Marechal—the craft was highly reputable and sophisticated during this period of the Industrial Revolution. Marechal took Vuitton on as an apprentice, and after only a few years, Vuitton became a prominent practitioner of the work. He was even asked by Napoleon III’s wife to personally create boxes for “packing the most beautiful clothes in an exquisite way.”

Throughout his career as a box maker and packer, Vuitton gained respect from royalty for his artistry and innovation; he developed the use of rectangular, canvas trunks in different colors and canvas and glue for casing, which eliminated odors.

So what can we learn from Vuitton’s story? Exquisite craftsmanship, innovative materials, and creative design can invite great admiration and high regard. Something to think about in promoting your brand.



Sources:
biography.com
GQ Magazine





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