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Pursuing Perfection!

7/30/2017

 
Ever wished you could amaze a customer with the perfect product? A product so perfect that they didn’t even know it existed? Creative and innovative promotional products are a sure way to wow and impress your customers. In order to help you think outside of the box, we compiled a list of promotional product ideas that will help you give every customer what they’re really looking for.
1. Unexpected Giveaways As everyone knows, interesting promo products are a sure way to attract consumers. No one wants to receive a pen when they could be given something fun and different instead! So, how do you do it? Finding unpredictable products takes some time and research-- you shouldn’t expect to find them on the front page of a website. Be sure to think creatively when brainstorming product ideas, and don’t stop thinking. No, settling for a different colored pen is not an option this time!

2. Thoughtful Items
Customers want to know that you care about their interests before they attend your event, so show them you do! Items such as lip balm and water bottles are always great choices to supplement your tradeshow-- water bottles especially if you’re hosting a 5k race or tennis match. Items like these prove that your company is prepared for the event, and cares about their customers.

3. Useful Items
When a customer is given an item with a high perceived value, they’re going to want to keep it. Additionally, customers are going to be motivated to keep a product if it is useful to them in their everyday life. For example, nice sunglasses, a USB port, earphones, or portable speakers are most likely to be kept past the date of your event. High quality pens are also a good idea, as the customer will choose to keep it over a cheaper one from a different brand.

4. Well Made Items
Customers aren’t going to want to show off their product to those around them unless it’s well made. Every time people look at your tote bag or expensive water bottle, they’re definitely going to notice the logo on the side of it. The more often your company decides to do a giveaway, your company gets shown off.
Customers tend to trust the brands that they know and love, especially when these brands have a reputation of being high quality. For example, customers tend to trust the Camelbak waterbottle more than any other brand because of its reputation for durability, Choosing such products will lead to better reactions of your company

PERFECT PICNIC PROMOS

7/1/2017

 
The first day of July seems like the ideal time to give you our list of the perfect picnic promo products for you to add your logo!




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1. A cozy blanket is the first stop to a great outdoor adventure. It will keep you warm on your journey with its soft fleece lining.  Once you open it up it has a water resistant side to keep everyone's backside dry. Bonus - this one doubles as a seat cushion too. Diamond quilting, full zipper, comfortable shoulder straps and a front pocket make it even more likely to be used and showcase your brand 




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2. Stay charged on the road with a dual port car charger. It will guarantee you can keep Spotify, Audible and WAZE flowing!  With two ports, it may just reduce the backseat fighting!

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3.  An insulated cooler will help you travelers stay hydrated and nourished and prevent stops at potentially unsavory rest stops.  Don't let anyone get hangry on your watch!

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4. Fun inflatable lounger will make you the envy of everyone at the beach. This lounger inflates easily - no lung power required. Nice LARGE area for your logo - too! Get them while it is HOT and they will make your brand COOL.

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5. Adult coloring books are calming minds everywhere - let people doodle awhile on your logo and other brand images. Totally custom books available.

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6. Don't forget to stay hydrated. This eco friendly and reusable flask makes pack in/pack out advice.  No glass or cans to lug around. Fill it, "drain" it, fold it and stow it!  How easy is that!?

This summer a lot of people will be hitting the road. Make sure they take your logo with them!

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    Benefit Marketing brand advisors share insights and observations on the world of brand marketing.

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