Now is a great time to take a closer look at the promotional products you are using to represent your company. Summer and Fall are traditionally busy months for tradeshows, wine tasting events, festivals and opportunities for you to introduce your company to new potential customers. Does your marketing collateral at your booth represent the story you want to tell?
Questions to ask:
1. Have you been using the same products for years and year? There are a lot of new innovations in giveaway ideas. Smart phone accessories are some of the most popular items. One blog study shows that a single mobile power bank will generate over 1000 impressions (times your logo is seen) in the course of its lifetime. Talk about money in the BANK!
2. Is your team fired up about the promotional products they are using to market the company? If your employees aren't using the products themselves, chances are they aren't too excited about distributing them - maybe they are even embarrassed to give them out.
3. New logo? This is a definite indicator that you need to change your promotional products. Don't water down your exciting new logo design and colors by using promotional products with the old logo on them. In fact, new promotional products are a great way to advertise your refreshed company design and inject some new energy and enthusiasm with your top clients as well as helping you capture new ones.
4. What's the strategy? Promotional products should directly relate to your brand. It should not only be something the recipient should use - it should be something to surprise and delight your intended audience. The product should be related to your industry AND the event you are planning to use them - such as a logo bandanna for a winery pouring at the US National Rodeo. Or, if you are sponsoring a surfing event, beach towels or surf wax are perfect products as they reflect the tone of the event. Do you have a booth at an outdoor venue this summer - an inexpensive paper fan can make you the most popular booth of the day.
Do we have you thinking yet? Consider this, did you know that promotional products are the most cost effective way to advertise your business? Take a look at the results of a recent study - it may give you the impetus to devote more of your marketing dollars to promotional products.
83% of American consumers like receiving promotional items
48% would like to receive promo items more frequently
76% could recall the advertisers name on the products they had received in the past year
52% did business with the advertiser after receiving the product.
If you are looking for ideas to revamp your promotional products, contact us! We will put a little more swagger in your swag!
Sources:
Delta Marketing Group
PPAI research
Questions to ask:
1. Have you been using the same products for years and year? There are a lot of new innovations in giveaway ideas. Smart phone accessories are some of the most popular items. One blog study shows that a single mobile power bank will generate over 1000 impressions (times your logo is seen) in the course of its lifetime. Talk about money in the BANK!
2. Is your team fired up about the promotional products they are using to market the company? If your employees aren't using the products themselves, chances are they aren't too excited about distributing them - maybe they are even embarrassed to give them out.
3. New logo? This is a definite indicator that you need to change your promotional products. Don't water down your exciting new logo design and colors by using promotional products with the old logo on them. In fact, new promotional products are a great way to advertise your refreshed company design and inject some new energy and enthusiasm with your top clients as well as helping you capture new ones.
4. What's the strategy? Promotional products should directly relate to your brand. It should not only be something the recipient should use - it should be something to surprise and delight your intended audience. The product should be related to your industry AND the event you are planning to use them - such as a logo bandanna for a winery pouring at the US National Rodeo. Or, if you are sponsoring a surfing event, beach towels or surf wax are perfect products as they reflect the tone of the event. Do you have a booth at an outdoor venue this summer - an inexpensive paper fan can make you the most popular booth of the day.
Do we have you thinking yet? Consider this, did you know that promotional products are the most cost effective way to advertise your business? Take a look at the results of a recent study - it may give you the impetus to devote more of your marketing dollars to promotional products.
83% of American consumers like receiving promotional items
48% would like to receive promo items more frequently
76% could recall the advertisers name on the products they had received in the past year
52% did business with the advertiser after receiving the product.
If you are looking for ideas to revamp your promotional products, contact us! We will put a little more swagger in your swag!
Sources:
Delta Marketing Group
PPAI research
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