The T-shirt started out as an unseen undergarment in the 1800's and has now become the ubiquitious uniform of anyone with a day of rest, headed to the class or gym or off to a festival or concert - usually sporting a corporate, collegiate or band logo.
Logo printed t-shirts got their first glimpse of fame in 1942 when an Air Force school was featured on the cover of Life magazine wearing the school logo and a trend was born.
Everyone loves a free t-shirt - even one of the wealthiest men in the world - Paul McCartney has been captured on film vying for a Brooklyn Nets logo T-shirt at a game a few years back. http://www.nba.com/video/games/nets/2013/12/16/0021300359-phi-bkn-mccartney-t-shirt.nba/
Let Benefit Marketing design and produce a T-shirt for your brand and you never know who you may see wearing it!
- History of the T-shirt