Connect
Benefit Marketing Blog
  • Blog
  • About
  • Contact

A Thread of History: The Polo 

1/29/2015

 
Picture
The polo shirt is one of the most popular promotional clothing items that exist today. It is a short-sleeved, collared shirt with a placket of 2-3 buttons, and is usually made of knits and piqué cotton. It also has a history of traversing a number of different sports to get to the universal usage it has today:

Polo. In the 19th century, the British military began with the earliest version of the polo shirt, which they created when they brought the sport to England from India. The original shirt had long sleeves and was made of thick cotton, and was improved upon by English polo players attaching their collars to their shirts with buttons to keep them down in the wind.

Tennis. The garment became more like the one we have today when French tennis player Jean Rene Lacoste designed a more comfortable, short-sleeved collared shirt made of piqué cotton, an innovative fabric that was more breathable than the previous cotton. The flat collar and button placket also made the shirts more comfortable to wear while playing tennis, and the crocodile-emblazoned brand is still a favorite today. Polo players adopted this new version of the “polo shirt” in the 1930s.

Golf. The polo shirt started becoming popular on golf courses in the late 1900s as attire for the sport became more casual, and some adjustments were made to the button placket and fabric to fit the sport better. Today, a polo shirt is required in the dress codes of many golf courses across the country.

Whether you prefer to call it a polo, tennis, or golf shirt, this item is loved by both men and women today, and can be worn in a variety of occasions with all different types of pants and shorts. Get in touch with Benefit Marketing to get your logo on one of these universal garments today!




Picture

Sources:

Polo-Shirts

Fashion Encyclopedia

A Thread of History: The Henley

1/13/2015

 
Picture
Picture
Clothing garments are one of the most popular types of item to logo and make into a promotional product. On the surface, you may just be picking a style of apparel that you think looks good or is well-liked, and not think anything more of it. But did you know that each style has its own unique history of how it came to be?

Enter the Henley. It’s a style of collarless t-shirt that features a placket of buttons beneath a round neckline, and here are some quick facts about the history of the garment:

  • Originated as a men’s undershirt in 19th century England
  • First used as men’s rowing team uniforms in Oxfordshire and later adopted by American baseball players
  • Named after the town Henley-on-Thames, home of the Henley Royal Regatta, an annual rowing event that still happens today
  • Originally made of unbleached cotton or gauze, now popular in cotton blends or thermals in a wide range of colors

The Henley has become almost a staple of men’s and women’s wardrobes today, so if you’d like to feature them as a promotional product with your logo screen-printed or embroidery with top quality, Benefit Marketing can help!



Sources:
Best Made Projects
Lucky Brand

    Author

    Benefit Marketing brand advisors share insights and observations on the world of brand marketing.

    Archives

    December 2020
    October 2018
    August 2018
    May 2018
    February 2018
    December 2017
    October 2017
    July 2017
    May 2017
    April 2017
    March 2017
    February 2017
    December 2016
    October 2016
    September 2016
    July 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    April 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014

    RSS Feed

Powered by Create your own unique website with customizable templates.