The colors evoke a mindset of tranquility and inner peace as the need for reassurance and security is becoming more prominent in our culture, according to the organization. Weightless and airy, like the expanse of the blue sky above us, Serenity has a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
Each color can make a striking statement on its own, but works equally well as an accent when joined with other shades or through patterning, plaids, floral prints, striping and color blocking. Variations of this hue will be seen in a variety of textures that make it appropriate year round.
The prevalent combination of Serenity and Rose Quartz also challenges some more traditional perceptions around color association.
“In many parts of the world, we are experiencing a gender blur as it relates to culture, which has in turn impacted color trends throughout all other areas of design,” said Eiseman. “This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity; the consumers’ increased comfort with using color as a form of expression, which includes a generation that has less concern about being typecast or judged; and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
Each year’s selection process involves Pantone’s color experts sorting through new color influences, such as the entertainment industry, art collections, fashion and other areas of design.