The hoody found its humble beginnings on the shoulders of laborers in the early 1900's, created out of necessity for protection from the elements. It quickly passed to athletes, then to the music community and became a far-reaching trend. The simplicity of a comfortable fleece with convenient, trademark hood and possibility for logos on almost any section is a great way to showcase a brand.
This apparel style has caught on to nearly every walk of like. Designers such as Tommy Hilfiger, Giorgio Armani, and Ralph Lauren have even made their mark on this cool design. Silicon Valley, the home of the pioneers in the technology age, have adopted this style of business casual on a day to day basis.
The hoody has gotten around a lot since it first saw the light of day, and it can still be seen almost anywhere you go. The hoody is destined to make its way around the fashion world and now stands as a great apparel choice for any occasion.
Rolling Stone - The History of the Hoodie